To segment contacts who've never opened one of your emails, select Contact property > Last marketing email open date, then select is unknown.In the Filters section, configure the appropriate filters:.Click the pencil icon edit and enter a name for the list.Go to Contacts > Lists in your HubSpot account.To avoid this issue and improve your overall open rate, you can create and suppress a list of contacts who've never opened one of your marketing emails: Email service providers like Gmail will move emails with low engagement to the spam folder, which will further drop the open rate of your emails because fewer users will see your emails. If you don't take any action on time, low open rates of your marketing emails can worsen over time. To clean up your contact lists, use any of the following contact property to get more context about their original source and why they're engaging with your business.Ĭreate and suppress a list of contacts who've never opened one of your marketing emails Then get rid of any outdated or unengaged contacts from your account. To avoid this issue, create lists to segment your contacts based on their interests and original source. If you send an email from HubSpot that results in a high rate of negative engagement mean their bounce rate is high or go to spam, your email account will be placed in a suspension state. You can use this data to make sure that your marketing email content is right for your audience.Įmail engagement improves your inbox placement rates. It is important to organize contacts in your database according to their expressed interest in receiving marketing emails from you. How you can clean up your contact lists to improve email deliverability
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